August 23, 2018

We were delighted to be invited by Harrington Starr to join them on their Recruiter 360 TV channel.

Take 30 minutes out of your day to watch the video below where I discuss a wide range of recruitment marketing topics and how recruitment businesses should be utilising m...

June 25, 2018

Damn autocorrect…

Why do so many of us in recruitment assume what people want? 

Whether it’s clients, candidates or staff, many new or adapted ideas are faced with a rebuttal along the lines of “They wouldn’t be interested in that.”

Many treat their key stakeholders like...

June 11, 2018

Many recruitment companies aren’t very good at marketing. But why?

It’s because that they don’t know what they are marketing. And if they do know what they’re marketing they don’t know why.

When it boils down to it, there are few (if any) recruitment companies who have t...

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Welcome to our TwoCents blog. Brief, opinionated and 'based-on-experience' views of recruitment marketing.
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