February 19, 2019

Excuses, excuses.  Those that operate in successfully in candidate short markets are the ones who are affecting the things they control.

We discuss three of those things here. Job adverts, retained assignments and industry partnerships.

December 3, 2018

Marketing covers a number of aspects of a recruitment company and it should also play a role in creating and fulfilling 'the experience'. User experience on websites, acknowledging milestones, sending out invoices, sending emails all play a role in "Customer Experience...

November 19, 2018

Sometimes the smallest changes can have a significant impact.  You just need to shift your mindset to evolve your existing activity.

How can you slightly shift your recruitment marketing?

October 22, 2018

Is your recruitment marketing having an impact on the actual business objectives? If not, why not?

This episode in our video series looks at how you can plan your marketing to get results that will really add value.

October 19, 2018

We're excited to announce that we're going to be pushing out some new video content talking about the various aspects of recruitment marketing.

We'll take a look at the creative bits like websites and brand positioning but we'll also focus on the nitty-gritty of budgeti...

August 23, 2018

We were delighted to be invited by Harrington Starr to join them on their Recruiter 360 TV channel.

Take 30 minutes out of your day to watch the video below where I discuss a wide range of recruitment marketing topics and how recruitment businesses should be utilising m...

June 25, 2018

Damn autocorrect…

Why do so many of us in recruitment assume what people want? 

Whether it’s clients, candidates or staff, many new or adapted ideas are faced with a rebuttal along the lines of “They wouldn’t be interested in that.”

Many treat their key stakeholders like...

June 11, 2018

Many recruitment companies aren’t very good at marketing. But why?

It’s because that they don’t know what they are marketing. And if they do know what they’re marketing they don’t know why.

When it boils down to it, there are few (if any) recruitment companies who have t...

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Welcome to our TwoCents blog. Brief, opinionated and 'based-on-experience' views of recruitment marketing.
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