You've heard enough about personal brand, haven't you?

A brand is about giving meaning a purpose, not one particular channel or a logo.

We're not dismissing video at all (it has brilliant engagement and we have brought on new partners because of it), I just want to encourage people not to throw all of their eggs into one basket.

I highly recommend “giving it a go” to see whether the medium is right for you but defining your own personal brand first is far more important.