February 19, 2019

Excuses, excuses.  Those that operate in successfully in candidate short markets are the ones who are affecting the things they control.

We discuss three of those things here. Job adverts, retained assignments and industry partnerships.

January 22, 2019

A brand is about giving meaning a purpose, not one particular channel or a logo.

We're not dismissing video at all (it has brilliant engagement and we have brought on new partners because of it), I just want to encourage people not to throw all of their eggs into one ba...

December 19, 2018

We caught up with Martin from Konzepthaus Consulting last week in Munich.  We had a wide-ranging discussion from engagement strategies, hiring philosophies and much more. Check it out below. 

December 3, 2018

Marketing covers a number of aspects of a recruitment company and it should also play a role in creating and fulfilling 'the experience'. User experience on websites, acknowledging milestones, sending out invoices, sending emails all play a role in "Customer Experience...

November 19, 2018

Sometimes the smallest changes can have a significant impact.  You just need to shift your mindset to evolve your existing activity.

How can you slightly shift your recruitment marketing?

November 12, 2018

Sometimes the marketing activity you do can seem a lost cause if you're consultants are not seeing the value and being actively involved in promoting and advocating campaigns and initiatives.

Time to get your thinking caps on and get them involved.

November 7, 2018

Embarking on building a recruitment website can be a daunting (and expensive) task.  You need to know what you want your website to do and how it's going to impact your business.

Be clear, ask the right questions.

October 29, 2018

In this episode we look at the importance of creating a budget to give clarity, accountability and ROI.

If you'd like a copy of one of our budget templates then please get in touch here.

October 22, 2018

Is your recruitment marketing having an impact on the actual business objectives? If not, why not?

This episode in our video series looks at how you can plan your marketing to get results that will really add value.

October 19, 2018

We're excited to announce that we're going to be pushing out some new video content talking about the various aspects of recruitment marketing.

We'll take a look at the creative bits like websites and brand positioning but we'll also focus on the nitty-gritty of budgeti...

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Welcome to our TwoCents blog. Brief, opinionated and 'based-on-experience' views of recruitment marketing.
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